Bethan Timmins

Helping teams turn bold ideas into brilliant delivery.

Where product clarity + delivery craft = real outcomes. I help teams turn ambitious ideas into products that ship and scale.

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Bethan Timmins

I’m a product and technology leader with over two decades of experience helping teams turn strategy into software that ships. I work with founders, product leaders, and engineering teams to cut through the noise—bringing clarity to what we’re building, why it matters, and how we’ll deliver it.

From launching a neobank from scratch, to reimagining trade systems post-Brexit, to mentoring founders on their first MVP I’ve seen how the right mix of product vision and delivery craft can unlock serious momentum.

Today, I split my time between shaping developer experiences at large organisations, acting as CTO for a sustainability-focused startup, and advising early-stage founding teams. I design and implement the operating rhythms that keep teams aligned and accountable, and I help organisations harness AI to improve both their customer experiences and internal operations. Whether it’s refining strategy or unblocking delivery, I help teams keep moving, keep learning, and keep building the right things.

Key skills and achievements

  • Building high-performing teams from scratch and developing existing teams
  • Agile delivery at scale
  • Product Management at scale
  • Working with teams that are co-located and distributed
  • Mentoring and coaching others in agile and product management techniques

You Build it You Run It is a modern operating model that accelerates time to market, reduces the cost of failure, and creates high performance cultures.

Essentially, the model involves on-call product teams owning all aspects of their custom digital services, from inception to decommission. They launch to live traffic, monitor customer behaviours, and respond to production incidents themselves.

Adopting You Build It You Run It typically involves change for people, processes and technologies, but the benefits can be enormous. By significantly increasing your deployment throughput—without an increase in production incidents—you can sustain the innovation required to become an industry-leading organisation.

You Build It You Run It

Industry and tech insight

Discover how delivery teams have increased deployments, availability, and team performance when they adopt You Build It You Run It.

Publications